Do I need a marketing degree?

Not necessarily. Many marketers come from business, communication, design or unrelated fields. Practical results, a willingness to test and learn, and clear writing are often just as persuasive to employers.

Which marketing skills are most useful at entry level?

Writing, organisation and comfort with numbers are useful in almost every role. Knowledge of social media platforms, email tools and basic analytics also helps, depending on the job.

How can I show results without professional experience?

Describe personal or volunteer projects with specific outcomes, such as growth in followers or sign-ups over a set period. Be honest about your role and explain what you learned from it.

Career guide

How to start a career in digital marketing

Marketers help organisations reach the right people with the right message. Digital marketing covers social media, search, email, content and paid advertising, and much of the work involves testing ideas and learning from the results.

It is a field where you can start building evidence early. Running a social media account, writing content or managing a small campaign for a club or local business can show employers that you understand audiences and can measure what works.

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What the work looks like

Planning and scheduling posts, emails or campaigns
Writing and editing copy for adverts, websites and social media
Tracking results such as clicks, sign-ups and engagement
Researching audiences, competitors and keywords
Working with designers, sales teams and agencies on launches

First roles

Marketing assistant or coordinator
Social media executive or assistant
Digital marketing executive or trainee
Content or SEO assistant

How to start

Learn the main channels and how the results of each one are commonly measured.
Prove core knowledge with the digital marketing test.
Manage a real account or small campaign, and record what you changed and what happened next.
Build strong writing skills; the writing skills guide is a useful place to begin.
Get comfortable with basic analytics and spreadsheets so you can report results clearly.
Show campaigns and results in a focused CV made with the CV builder.

Skills employers look for

Prove these with a free test, or read the guide for each one.

Digital MarketingFree test Guide
Social Media ManagementFree test Guide
WritingFree test Guide
CreativityFree test Guide
Data AnalysisFree test Guide
InfluencingFree test Guide

Your CV for each market

Common questions

Do I need a marketing degree?: Not necessarily. Many marketers come from business, communication, design or unrelated fields. Practical results, a willingness to test and learn, and clear writing are often just as persuasive to employers.
Which marketing skills are most useful at entry level?: Writing, organisation and comfort with numbers are useful in almost every role. Knowledge of social media platforms, email tools and basic analytics also helps, depending on the job.
How can I show results without professional experience?: Describe personal or volunteer projects with specific outcomes, such as growth in followers or sign-ups over a set period. Be honest about your role and explain what you learned from it.